NEW
COLLECTION

THE collection.

For me, beauty lies in authenticity. With the HABIBI collection, I wanted to create jewelry that reflects this philosophy: delicate, timeless pieces imbued with emotion. Each piece is gilded with fine gold, and some creations are adorned with freshwater pearls, symbols of elegance and purity.

The collection shoot took place in Marrakech, a city of singular beauty and vibrant soul.

Its captivating atmosphere and refined craftsmanship resonate with the very essence of HABIBI.

HABIBI, which means "my love" in Arabic, is an ode to love in all its forms: self-love, love of others, and love of beauty. A collection designed to enhance every woman with delicacy and character.

E SHOP

BIOGRAPHY

Beauty and elegance have always inspired me. I first explored the world of fashion by training as a pattern maker, before turning to hair and makeup, two passions that deeply inspire me.

My time at Bobbi Brown as a Manager was a key step, allowing me to refine my expertise and foster my appreciation for beauty.

Ten years ago, I decided to launch my own business as a hair and makeup artist specializing in bridal wear. Supporting my brides, enhancing their beauty while respecting their personality, has become more than a job: a true mission.

Creating my own jewelry brand was a natural fit. I wanted to go even further in supporting my clients, offering them pieces that complement their beauty with finesse and character.

Each piece of jewelry I create embodies femininity, modernity, and above all, authenticity—values that are dear to my heart.

Sarah Fekir